To communicate and educate existing and future clients, for the widely attended international event, EBACE, held in Geneva. Create access to show information through all 3 virtual vehicles: desktop, tablets and smartphones through one seamless platform.
The EBACE solution was a micro web-site readable by all devices - desktop, mobile, tablet - internal dedicated SMS solution for the database, instant access to all virtual calendars, social media links for future clients outside of the database and complete monitoring analytics.
Bombardier unified its customer view by growing its database, comprehensive analytic reporting and reiterating a strong brand awareness - allowing the company to reach all its suppliers and customers around the world. This strategy was successfully implemented at various other Bombardier events as well.
Desautels sought an optimized medium to reach business professionals foreseeing a future interest in pursuing a master's degree.
Create real-time interaction with business professionals with a QR code campaign implemented in strategic print media, mainly airport billboards. These QR codes connected users to the MBA programs specific to their needs in an aesthetically pleasing branded mobile environment with booking functionality.
The McGill Desautels mobile website now includes the MBA undergraduate, masters and doctorial programs. Additional QR code campaigns were developed, and could be found in print media such as the Montreal Gazette as well as the Montreal Trudeau airport.
Teledyne needed to develop a strategy that would promote the 6 new products efficiently and concisely to be viewed on smartphones. Give the buyer and seller the opportunity to learn about these new products and interact with the mobile site in a positive and enriching manner.
Swipe and view: A dynamic and interactive smartphone environment was developed with customized QR codes that linked users to visit the environment directly. Synthesized content was used for users to learn and share and download company information.
MobilizeMe gave customers the opportunity to use Teledyne DALSA's products on their smartphones leading to new leads, increased visibility, in-depth analytics and strong awareness.
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