Fact from Pew Research: More than 55% of adult smartphone users in America age 18 + browse the internet using their devices.
Up by 24% in growth from 31% in 2009, this new study proves just how quickly the growth of the mobile industry is moving. This study is particularly interesting for retailers who need to think about moving into mobile sphere for the following key reasons:
- 5.1% or $159 billion of all retail sales in America are affected by smartphones
- Smartphone shoppers are 14% more likely to make a purchase in-store than non-smartphone users
The trend goes like this; customers are constantly pulling out their smartphones in store to double check if they are making the best purchasing decision through product research and price comparisons. Knowing this, certain retail stores are making sure that they are being found through these searches and capitalizing on potential sales of their companies as well as their competitors.
In essence: a mobile strategy is essential for retailers to succeed in today’s competitive markets. Moreover, mobile is an important strategy to drive in-store sales.
Read about the strategies that our firm has implemented to help our clients drive sales:
Moroccanoil Press Release