All informed marketers and advertising guru’s will agree: “It’s only a matter of time before Quick Response (QR) Codes will be old news.” Are QR codes failing because people don’t understand the technology? Maybe the tech cycle is moving too quickly and QR codes are innocent bystanders that are caught in a fast moving mobile economy.
The experts at MobilizeMe are surprised at such allegations and believe that it’s not their fault! QR codes are failing because marketers do not understand how they were intended to be used. There are countless examples of companies (big and small) that think themselves as experts and trendsetters but do not understand that QR codes were meant to link traditional print to an optimized mobile space. Just because you found a QR code generator online that is free and easy doesn’t mean you should put it on your marketing material. You need a strategy!!! You cannot fit an elephant in the fridge. QR codes are meant to be a fun and sexy way to ease mobile users onto a world of smartphone browsing.
Will QR codes last forever? No
Is the tech world moving too quickly for QR codes to survive? Probably
Do QR codes serve a purpose and can be used to market your business? Absolutely!
This blog is meant to embarrass the companies who have misused and abused these poor QR codes. We will also highlight the people who are doing it right! They deserve credit.
CASE 1: Tim Horton’s
Has anyone in Canada heard of Tim Horton’s? They serve coffee, compete with Starbucks and have thousands of locations around the country. They do everything pretty well… except for using QR codes properly. I get it, scan and take 2 minutes of your time to do a survey on the service. But if you take a look at where you arrive on your phone, you will see the sad truth: Text is small, the page is moving and fields are hard to touch. Take a look for yourself and tell us if this is something you would really like to see.